The Salvation Army’s Christmas Kettle Campaign has kicked off for 2020 – the organization’s largest public fundraising drive of the year.
It has seen the number of people needing support skyrocket almost five times over last year in some locations across the country due to the COVID-19 pandemic.
The Salvation Army has seen a 19% increase in the number of people who have visited The Salvation Army this year because of delayed wages. Furthermore, people listing homelessness as their reason for visits has doubled since 2019.
“This year, we see evidence that the people we serve are struggling like never before,” says Lt-Colonel John P. Murray, spokesperson for The Salvation Army. “We refuse to let the pandemic steal their Christmas joy. That’s why The Salvation Army is providing those in need with food, shelter and other essentials. We need the help and support of Canadians who can donate more now than ever.”
With a national $23 million fundraising goal, the Christmas Kettle Campaign enables The Salvation Army to provide practical assistance to thousands of families and individuals who have met with hard times.
Beyond donating to The Salvation Army’s Christmas kettles, FilltheKettle.com, a Salvation Army mobile site, will enable donors to give through their mobile devices or computers. Users of FilltheKettle.com can also host their own online kettle and encourage their friends, family, neighbours and co-workers to donate to The Salvation Army.
Donations to the 2020 Christmas Kettle Campaign can also be made by clicking here, by calling 1-800-SAL-ARMY (725-2769) and via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
For more details on the campaign and/or make a donation, please click here.
Today, we’re launching our Christmas Kettle Campaign! The Salvation Army relies on our kettles to empower and give hope to millions of Canadians in need. pic.twitter.com/J6YufAb3od
— The Salvation Army (@salvationarmy) November 13, 2020
